Awards

🏆 Gold – Photography

Good Ads Matter Awards 2025

Hidden in plain sight across Indian homes, a peculiar species thrives quietly—frayed toothbrushes, abandoned but never discarded. We called them Indianis Dentris.

 

This campaign began as a cheeky scientific hypothesis and evolved into a full-fledged visual ecosystem. Our goal: to bring a bizarre, all-too-familiar object into the spotlight with the reverence of a natural history exhibit.

 

We didn’t design these toothbrushes. We discovered them—gathered from the bathrooms of friends and family across the country. Ten real, unaltered specimens. Each one told its own story.

 

My role was to bring Indianis Dentris to life: through crafted macro photography, a meticulous visual engineering process, and a blend of fact and fiction that felt almost believable.