Awards

🏆 Gold – Photography

Good Ads Matter Awards 2025

Hidden in plain sight across Indian homes is a familiar object that quietly persists far beyond its intended life, the toothbrush. Bent, frayed, and deformed, yet rarely replaced.

 

Indianis Dentris began as an observation of this everyday behaviour.

 

By reframing discarded toothbrushes as a newly discovered species, the project documents these objects using the visual language of natural history and scientific study. What is usually ignored is treated with care, classification, and attention, inviting viewers to notice something deeply familiar in a new way.

 

The project was built around real, unaltered specimens collected from homes across the country. Nothing was designed or fabricated. Ten toothbrushes were documented exactly as found, each carrying visible evidence of use, time, and habit.

 

The work expanded into a complete advertising expression, including still photography, two television films, and a behind-the-scenes film detailing the visual engineering and making process. The execution deliberately blends fact and fiction, maintaining a tone that remains plausible and restrained.

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Scope of Work

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• Still Photography - (Exhibition & Outdoor)

• TV Commercials (2)

• Visual Engineering & Rigging

• BTS / Making Film

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Recognition

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Gold, Photography, Good Ads Matter Awards 2025

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Projects like Indianis Dentris reflect my approach to commercial work, beginning with observation and carried through with narrative discipline and technical rigor.