ABOUT
Jignesh Jhaveri is a Mumbai-based advertising photographer and cinematographer specializing in constructed imagery for brands.
Since 1998 his work has focused on solving complex visual problems in product, beauty, food, liquids, jewelry, and luxury objects.
Many of the images he creates cannot be captured by simply placing a product in front of a camera. They must be designed, engineered, and built.
For inquiries
123, Adhyaru Industrial Estate, Sun Mill Compound,
S.B. Marg, Lower Parel West, Mumbai 400013
Recognition
Selected work has been honoured at leading photography, film and craft awards, in India and internationally.
Photography:
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Silver Lion, Photography (Industry Craft) — Cannes Lions International Festival of Creativity, 2026 (Indianis Dentris)
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Baby Blue Elephant, Photography — Kyoorius Creative Awards, 2026 (Indianis Dentris)
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Gold, Photography — Good Ads Matter Awards, 2025 (Indianis Dentris)
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Golden Eye — Food Photographer of the Year, LivingFoodz Powerlist, 2016
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People's Choice Winner — unearthed® Food in Film ("The Chocolatier"), Pink Lady, 2016
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Culinary Award, Food Photography — FoodPrint Belgium, 2016
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Food Photograph of the Year — International Association of Culinary Professionals (IACP), USA, 2015
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Featured — PDN Taste, Photo District News, 2015
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Honourable Mention, Professional Photography — London International Creative Competition, 2009
Cinematography/Film as Director of Photography:
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People's Choice Winner — unearthed® Food in Film ("The Chocolatier"), Pink Lady, 2016
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Silver Lion, Film Technique — Cannes Lions, 2018 (MP Tourism — "The World's Most Honest Tourism Film")
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Bronze, Film Technique — Clio Awards, 2019 (MP Tourism)
Visual Engineering for Advertising
Jignesh works at the intersection of photography, cinematography and mechanical design.
Projects frequently involve:
• custom-built rigs
• robotic motion control
• high-speed cinematography
• macro imaging systems
• controlled liquid dynamics
• precision lighting environments
These tools allow images to be constructed with a level of control and clarity that traditional photography cannot achieve.
Constructed Imagery
The most compelling commercial images are rarely discovered.
They are engineered.
Liquids are directed, splashes are timed to the millisecond, products are suspended, environments are fabricated and moments are captured at thousands of frames per second.
Every element in the frame is intentional.
Clients and Collaborations
Jignesh collaborates with agencies, directors and brands across India and internationally to create advertising assets for campaigns, packaging, films and digital media.
His work spans still photography and motion, often combining both within the same production.
THE REFINERY
Most projects are produced at The Refinery, his Mumbai studio built specifically for complex tabletop cinematography and constructed product imagery.
The studio houses custom motion rigs, robotics, precision lighting systems and engineering infrastructure required for high-control productions.