jignesh jhaveri

advertising & commercial photography, mumbai, india

specialist food & drink photography

Food Photography:

Please go to www.foodphotography.in to see a variety of my food and drink photography.

You need to like good food to be able to photography it well. If you don’t care about your subject, it’s unlikely that your viewers will care about your images.

gastronomy

 \Gas*tron"o*my\, n. [Gr. ?: cf. F. gastronomie.] The art or science of good eating; epicurism; the art of good cheer.

Source: Webster's Revised Unabridged Dictionary, © 1996, 1998 MICRA, Inc.

Food photography goes beyond the mere beautiful still life composition and good lighting techniques that many are belied to think of. There are no formulae, no set patterns or any rules as such. Go close, go far, go left or go right, but make the food look appetizing.

The near perfection, the subtlety of flavour and the almost palatable sense, prevalent in some of the best food photography today, is almost never the result of the photographer alone. The food stylist, home economist and props stylist all play very important roles in building a strong image and making an impression. These supporting actors if I may call them that, are seldom heard of or even acknowledged, but as a food photographer we must know of and respect them for their contributions, for without them, its unlikely we’ll ever manage more than two shots a day!, and that too with a lot of heart and head ache!!!

Please go to www.foodphotography.in to see a variety of my food and drink photography.